DiveCenterBusiness.com
Home     Contact Us     Tell a Friend     Text Size     Member Area
Members, Click Here to Log In!
Contact Us
Join Today!
Customer Service 101
Retail Selling 101
Articles and information to help dive store staff to provide better customer service and become more effective salespeople TODAY!
'As I See It'
Avoiding Burnout
Business Expansion
Buying & Selling a Biz
Dive Instruction Biz
Dive Store Operations
Dive Store Owner Life
Dive Store Selling
Employment & Staffing
Facility Maintenance
Gift Card Issues
History of Dive Retail
Insurance 101
Internet Issues
Leasing
Legal Matters
Loss Prevention
Management 101
Marketing 101
Merchandizing 101
Operational Surveys
Retail Finance 101
Seasonal Marketing
Technical Diving
'This Works for Us'
 FOCUS ON DIVE CENTER TRAVEL & TRIP BUSINESS
Dive Travel Business
Marketing Local Diving
Tips for packaging, promoting and leading dive travel and trips...whether you're leading divers across the globe or to your local beach or quarry.

Profit Tips for Retailer
Click on the Images Below...

...to order our beautiful and inspiring Dive Center Business dive store posters!

...to check out local dive sites across the U.S.

...to sign up your dive students for a free 6-month' subscription to DIVE TRAINING magazine

...to find and connect with industry sales representatives

...or to visit the DIVE TRAINING magazine web site

DiveCenterBusiness.com
Welcome to DIVE CENTER BUSINESS Online

Resources to help turn your good dive store into a GREAT BUSINESS!

QUESTIONS OR COMMENTS ABOUT THIS SITE? TO CONTACT US CLICK HERE NOW!

FEATURED ARTICLES
DEMA's Done: Where Does Your Travel Program Stand?
By Donna Askew
You invested time and money on gathering the intel you need to boost your dive travel program, so don't let the trail grow cold. . . . keep reading

INTELLIGENCE: MARCH/APRIL 2017
By DCB Staff
Economy continues steady growth. Consumer confidence is the highest it's been in 15 years. The jobless rate remains . . . keep reading

OPERATIONAL SURVEY MARCH/APRIL 2017: How Stable Is Diving's Retail Base?
By Mark Young
This survey is published each year to determine how much growth or attrition has taken place in the retail ranks. For this edition, we expand the information of previous years to include the stores that opened and closed during 2016. . . . keep reading

SMART PROSPECTS: TIPS FOR SELLING TO 'SELF-EDUCATED' CUSTOMERS
BY GREG LASLO
If it hasn't happened already, you're about to be invaded by customers who think they're smarter than you. For sure, prospective divers who descend on your dive center may come armed with near-encyclopedic insight, preferences, and pricing expectations -- and they'll either use it with you or against you to get the value they need. . . . keep reading

Coming Together: Building a Scuba Community Through Collaboration
By Robert N. Rossier
More than simply being suppliers of goods and services, we need to be seen as a reflection of our customers' values. So if our business isn't engaged in community building, perhaps it should be. . . . keep reading

Congratulations, You're a Leader! Now Serve: Service Leadership as a Management Style.
By Tec Clark
As managers and leaders pondering the concept of service leadership, let's remember the words of automaker Henry Ford: "A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large." . . . keep reading

Confidence Survey - How Dive Stores Fared In 2016: The Mood at Dive Retail
By Mark Young
A leading gauge of the health of our industry is business at dive retail. This survey is conducted each year to see how retailers are doing. We've . . . keep reading

Device Directions: How to Expand Your Marketing to Connect With Mobile Customers
By Greg Laslo
THE JOKE AMONG FRIENDS IS THAT I CARRY A SMARTPHONE ALMOST EXCLUSIVELY TO LOOK UP ARCANE TRIVIA. While that's more true than I'd care to admit, I do o . . . keep reading

The Ageless Diver: Keeping Your Customers Diving Into Their Golden Years
By Dan Orr
As a generation, baby boomers are living longer, having generally lower rates of disability and achieving higher levels of education than ever before. They have the disposable income and motivation to remain a vital customer base. . . . keep reading

Best of Both Worlds: How to Make Online Scuba Education Work For -- Not Against -- Your Efforts to Be Profitable
By Robert N. Rossier
The arguments for online scuba education are strong, but have a significant downside in practice -- losing an opportunity to engage students. In this article, dive center owners explain how they keep the best parts of Web-based education without damaging sales. . . . keep reading



Enter a search term here to find content on a specific topic.
Accessories
Assoc. & Certifying Agencies
Bahamas
Bonaire
Cayman Islands
Dominica
Equipment Service
Indonesia
Liveaboards
Mexico
Roatan * Bay Islands
Safety
Turks & Caicos
Specials, deals and offers to dive stores from scuba manufacturers, training organizations and other service providers - as seen in DCB.
dcbsigns

Welcome to Dive Center Business Online, a web-based educational resource created by the publishers of Dive Training and Dive Center Business magazines expressly for dive center owners and managers.

WE ARE bullish on the dive industry, and believe that the DIVE CENTER IS VITAL TO CREATING ENTHUSIASTIC, LOYAL, AND SAFE SCUBA CUSTOMERS.

OUR GOAL is to provide useful, how-to educational content to help dive retailers in the business of training, equipping, and leading divers to gain a WINNING EDGE in this challenging and rewarding enterprise.

flag