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| DIVE CENTER MANAGEMENT EDUCATION BY SUBJECT |
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| ADDITIONAL RESOURCES FOR THE DIVE STORE OWNER |
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 Profit Tips for Retailer
Click on the Images Below...
...to order our beautiful and inspiring Dive Center Business dive store posters!
...to check out local dive sites across the U.S.
...to sign up your dive students for a free 6-month' subscription to DIVE TRAINING magazine
...to find and connect with industry sales representatives
...or to visit the DIVE TRAINING magazine web site | | |
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History of Dive Retail
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Dive Retail History
When dive retail began more than 50 years ago, though, it was a tough game. Products were scarce, and difficult to find. So were customers, since hardly anyone had even considered diving, and only a few were adventurous enough to give it a go. Oh, how times have changed.
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The Roots of Dive Retail
By Edward Reidel
A sure way to get into an argument is to declare that one particular dive store was the first. History is full of uncertain beginnings, and tracing the lineage of many things -- what was first, who was first, where did something start -- can't always be done with precision. And so it is with dive retail. One thing is clear, however. Dive retail's roots are relatively shallow. When Aristotle allegedly entered that diving bell back in ancient times, he hadn't purchased the bell at a dive store. . . . keep reading
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| DEMA SHOW SPECIALS -- EQUIPMENT & SERVICE |
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| DEMA SHOW SPECIALS -- TRAVEL OFFERS TO RETAILERS |
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| LOOKING FOR DIRECTION ON DIVE CENTER MANAGEMENT? |
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Welcome to Dive Center Business Online, a web-based educational resource created by the publishers of Dive Training and Dive Center Business magazines expressly for dive center owners and managers.
WE ARE bullish on the dive industry, and believe that the DIVE CENTER IS VITAL TO CREATING ENTHUSIASTIC, LOYAL, AND SAFE SCUBA CUSTOMERS.
OUR GOAL is to provide useful, how-to educational content to help dive retailers in the business of training, equipping, and leading divers to gain a WINNING EDGE in this challenging and rewarding enterprise.
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