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 Profit Tips for Retailer
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Operational Surveys
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Survey Says...
Dive Center Business research on dive retailing in the U.S.
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Retail Confidence - A Mid-Year Survey
By Mark Young
A look at how diving's retailers have fared in the first half of 2011Ask companies in the diving industry to say how their year is going so far, and the answer's a mixed bag. It's that, or many are answering with caution. So how are we doing post-recession? There are few gauges in the diving industry and with the recession's effects supposedly subsiding, and since diving is mostly a discretionary activity (in other words among the first to feel a recession and the last out), it would be nice to know where we stand . . . keep reading
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How Stable is Diving's Retail Base?
By E. Mark Young
Dive retail health is an important measure for the diving industry; much of the industry's business is connected there, and dive stores create most of the industry's customers. This industry has few economic gauges, including no reliable way to know how dive retailers are doing in any short-term measure, but one long-term gauge is retail stability. . . . keep reading
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Operational Survey -- Dive Retailers and Discounting
By Mark Young
For retailers, the practice of discounting products and services is perhaps one of the most important areas of business consideration. In major retail operations like Sears, discounting doesn't apply at the store management level because the price is the price. At smaller independent retailers discounting is discretionary, and the way it's handled effects, either positively or negatively, sales levels, profitability and customer relations... . . . keep reading
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Dive Retailers and
Social Media Marketing - Survey 2010
Mark Young
Social networking has been around as a marketing device in the dive industry for less than two years. As with everything new and novel, especially with marketing technology, questions surround the applications, effectiveness and future of the "Facebooks" and "Twitters" of today and tomorrow in the marketing of diving's business. . . . keep reading
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How Stable is Diving's Retail Base?
By E. Mark Young
Dive retail health is an important measure for the diving industry; much of the industry's business is connected there, and dive stores create most of the industry's customers. This industry has few economic gauges, including no reliable way to know how dive retailers are doing in any short-term measure, but one long-term gauge is retail stability. . . . keep reading
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Retail Perspectives on Internet Competition (2009 Operational Survey)
By Mark Young
A continuing issue facing diving's retailers is the sale of dive equipment over the Internet. The Internet is basically a low-priced competitor, the same as it is for retailers everywhere, and it is here to stay. The questions are how big of a factor is it, how do retailers cope and what will it represent in the future? . . . keep reading
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How Stable is Diving's Retail Base?
By E. Mark Young
Diving has few economic gauges and no reliable way to know how dive retailers are doing in any short-term measure, but one long-term gauge is retail stability. We publish this survey each year to determine how much growth or attrition has taken place in the retail ranks. . . . keep reading
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OPERATIONAL SURVEY:
Dive Retailers and Apparel Sales
Mark Young
It appears from a recent Leisure Trends report that dive apparel (T-shirts, hats, parkas, etc.) accounts for about $11 million in annual sales for U.S. dive retailers. One of the feature stories on this site, "Rags Into Riches? The Pros and Cons of Merchandizing Clothing in the Dive Store", takes a look at the business and considerations of selling those soft goods. This survey accompanies the article to give retailers an overall look at the level of success, attitudes and practices surrounding the clothing aspect of nonequipment sales. . . . keep reading
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Location, Location
Mark Young
To someone outside of our industry, the distribution of dive retailers in the United States would be surprising. They might guess correctly that there are lots of stores in the southern coastal areas but be surprised by the amount of stores in the north, and certainly by all of the stores throughout the country's interior. . . . keep reading
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Welcome to Dive Center Business Online, a web-based educational resource created by the publishers of Dive Training and Dive Center Business magazines expressly for dive center owners and managers.
WE ARE bullish on the dive industry, and believe that the DIVE CENTER IS VITAL TO CREATING ENTHUSIASTIC, LOYAL, AND SAFE SCUBA CUSTOMERS.
OUR GOAL is to provide useful, how-to educational content to help dive retailers in the business of training, equipping, and leading divers to gain a WINNING EDGE in this challenging and rewarding enterprise.
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