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'This Works for Us'
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This Works for Us
(Click on the above image to learn more about this sponsor!)
Ideas and tips from dive retailers and other industry pros on how to improve dive center marketing and operations.
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The Darker Shades of the Grey Market
By Joe Loomis, President and CEO of Net Enforcers
The grey market has long been an issue for manufacturers and their retailers, but the problem has grown exponentially because of the Internet. The simple definition of the grey market is "the sale of products by unauthorized dealers, frequently at discounted prices." Grey market worries go way beyond the scuba industry. It is a global issue for manufacturers as large as Sony, Hewlett-Packard and Xerox, and a major worry for retailers as sophisticated as Best Buy. It is also a problem within numerous industries, some of which you wouldn't guess. For example, broadcasting has its grey market resellers of Dish Network and DIRECTV. And consider the wine business -- for marketing purposes wine is sold for much less money in parts of Europe. Because of the price disparity it is possible to buy wine from an authorized distributor, say in France, and resell it in the United States, often for less than the wholesale price of a U.S. authorized distributor. No, the scuba equipment industry is not uniquely paranoid. You are not alone in your concerns. . . . keep reading
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Infectious Enthusiasm Reaps Rewards
Carole Bloomquist
Carole Bloomquist, manager of Point Breeze Dive Shop, talks about the attitudes she brings to her work that continue to attract new people (and new customers) to the activity she loves. . . . keep reading
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'Teach Them, Then Take Them':
How We Use Local Diving to Keep Business Thriving
By Bill Matthies
Bill Matthies, president of Minnesota School of Diving Inc., sent us this letter on how local diving benefits his business. His Midwest dive center is near a number of flooded mines, which provide local diving opportunities for his students and customers. He has made sure that his customers can never say, "I don't have anyone to dive with." It's a tale worth repeating. . . . keep reading
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Retail Perspectives
on Internet Competition - 2007
By E. Mark Young
What impact do retailers think Internet equipment sales have? A retailer who sees Internet competition as a major problem may react differently from a retailer who doesn't, and it can affect everything from store margins to customer relations. Retailers' perceptions (and the realities) of the Internet's effect as a low-price competitor, and uncertainty about their customers, can drive pricing, volume and profits lower for retailers, and then for manufacturers. It's an issue that affects the industry... . . . keep reading
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Hindsight IS 20/20
By Edward Reidel
You've had success and you've had failures, but did you learn from them? Regardless of the lessons that can be learned in hindsight, many managers continue to do the same things the same ways. If you want to break that pattern, it's important to find a way to relearn what hindsight and experience have already revealed. . . . keep reading
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Welcome to Dive Center Business Online, a web-based educational resource created by the publishers of Dive Training and Dive Center Business magazines expressly for dive center owners and managers.
WE ARE bullish on the dive industry, and believe that the DIVE CENTER IS VITAL TO CREATING ENTHUSIASTIC, LOYAL, AND SAFE SCUBA CUSTOMERS.
OUR GOAL is to provide useful, how-to educational content to help dive retailers in the business of training, equipping, and leading divers to gain a WINNING EDGE in this challenging and rewarding enterprise.
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