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Customer Service 101
Retail Selling 101
Articles and information to help dive store staff to provide better customer service and become more effective salespeople TODAY!
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'This Works for Us'
 FOCUS ON DIVE CENTER TRAVEL & TRIP BUSINESS
Dive Travel Business
Marketing Local Diving
Tips for packaging, promoting and leading dive travel and trips...whether you're leading divers across the globe or to your local beach or quarry.

Profit Tips for Retailer
Click on the Images Below...

...to order our beautiful and inspiring Dive Center Business dive store posters!

...to check out local dive sites across the U.S.

...to sign up your dive students for a free 6-month' subscription to DIVE TRAINING magazine

...to find and connect with industry sales representatives

...or to visit the DIVE TRAINING magazine web site

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Feature Articles
DEMA's Done: Where Does Your Travel Program Stand?
By Donna Askew
You invested time and money on gathering the intel you need to boost your dive travel program, so don't let the trail grow cold. . . . keep reading
INTELLIGENCE: MARCH/APRIL 2017
By DCB Staff
Economy continues steady growth. Consumer confidence is the highest it's been in 15 years. The jobless rate remains near what economists consider full employment. Th . . . keep reading
OPERATIONAL SURVEY MARCH/APRIL 2017: How Stable Is Diving's Retail Base?
By Mark Young
This survey is published each year to determine how much growth or attrition has taken place in the retail ranks. For this edition, we expand the information of previous years to include the stores that opened and closed during 2016. . . . keep reading
SMART PROSPECTS: TIPS FOR SELLING TO 'SELF-EDUCATED' CUSTOMERS
BY GREG LASLO
If it hasn't happened already, you're about to be invaded by customers who think they're smarter than you. For sure, prospective divers who descend on your dive center may come armed with near-encyclopedic insight, preferences, and pricing expectations -- and they'll either use it with you or against you to get the value they need. . . . keep reading
Coming Together: Building a Scuba Community Through Collaboration
By Robert N. Rossier
More than simply being suppliers of goods and services, we need to be seen as a reflection of our customers' values. So if our business isn't engaged in community building, perhaps it should be. . . . keep reading
Congratulations, You're a Leader! Now Serve: Service Leadership as a Management Style.
By Tec Clark
As managers and leaders pondering the concept of service leadership, let's remember the words of automaker Henry Ford: "A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large." . . . keep reading
Confidence Survey - How Dive Stores Fared In 2016: The Mood at Dive Retail
By Mark Young
A leading gauge of the health of our industry is business at dive retail. This survey is conducted each year to see how retailers are doing. We've come through a crazy election cycle, and the stock . . . keep reading
Being Brilliant: How to Boost Your Creativity to Build Your Business
By Greg Laslo
. . . keep reading
INDUSTRY INTEL: JANUARY/FEBRUARY 2017
By DCB Staff
. . . keep reading
Device Directions: How to Expand Your Marketing to Connect With Mobile Customers
By Greg Laslo
THE JOKE AMONG FRIENDS IS THAT I CARRY A SMARTPHONE ALMOST EXCLUSIVELY TO LOOK UP ARCANE TRIVIA. While that's more true than I'd care to admit, I do occasionally use it to check weather and scores, fi . . . keep reading
The Ageless Diver: Keeping Your Customers Diving Into Their Golden Years
By Dan Orr
As a generation, baby boomers are living longer, having generally lower rates of disability and achieving higher levels of education than ever before. They have the disposable income and motivation to remain a vital customer base. . . . keep reading
Best of Both Worlds: How to Make Online Scuba Education Work For -- Not Against -- Your Efforts to Be Profitable
By Robert N. Rossier
The arguments for online scuba education are strong, but have a significant downside in practice -- losing an opportunity to engage students. In this article, dive center owners explain how they keep the best parts of Web-based education without damaging sales. . . . keep reading
A Decade of Great Tips From Dive Center Training Directors, Owners & Managers: Ideas Dive Centers Can Use to Help Their Instructors Be Their Best
By Donna Askew
We decided to compile some of the best tips we've received over the years; some old, some new … all ideas dive center managers and training directors can use to help their instructors to be their best and to make their jobs a little easier. . . . keep reading
BULL'S EYE! Hitting the TARGET as a Successful Scuba Instructor
By Robert N. Rossier
It's a scene that plays out in dive centers across the country, around the world, every single day. A person enters a dive center, and is greeted by a dive professional. It must be something about the . . . keep reading
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