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Building Referral Business: A Few Good Twists Bring In Friends and Family

For niche markets like scuba, word-of-mouth is vital; however, to make it truly effective, you need to find ways to translate it into new business. The good news is you have the most important ingredient for success: enthusiastic and satisfied students and customers. In fact referrals are already a huge factor in this business, and more so than we all think. . . . (to read the remainder of this article, please log in below.)
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