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Customer Service 101
Retail Selling 101
Articles and information to help dive store staff to provide better customer service and become more effective salespeople TODAY!
'As I See It'
Avoiding Burnout
Business Expansion
Buying & Selling a Biz
Dive Instruction Biz
Dive Store Operations
Dive Store Owner Life
Dive Store Selling
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History of Dive Retail
Insurance 101
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Management 101
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Operational Surveys
Retail Finance 101
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'This Works for Us'
 FOCUS ON DIVE CENTER TRAVEL & TRIP BUSINESS
Dive Travel Business
Marketing Local Diving
Tips for packaging, promoting and leading dive travel and trips...whether you're leading divers across the globe or to your local beach or quarry.

Profit Tips for Retailer
Click on the Images Below...

...to order our beautiful and inspiring Dive Center Business dive store posters!

...to check out local dive sites across the U.S.

...to sign up your dive students for a free 6-month' subscription to DIVE TRAINING magazine

...to find and connect with industry sales representatives

...or to visit the DIVE TRAINING magazine web site

DiveCenterBusiness.com
Welcome to DIVE CENTER BUSINESS Online

Resources to help turn your good dive store into a GREAT BUSINESS!

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FEATURED ARTICLES
Dive Center Business Seminar: The Dark Side of Diving Litigation 2017
Why is Dive Center Business Magazine sponsoring a seminar put on by lawyers who represent and defend major companies in the industry, but also litigat . . . keep reading

Buddy Dive & Caradonna Dive Adventures
DEMA Show specials: 8=7 group deals; 50% food credit; 3 extra 1-tank boat dives free. Visit us at DEMA: Caradonna Dive Adventures Booth #1137 . . . keep reading

Anthony's Key Resort
Visit us at DEMA Booth #2023. 2017 & 2018 - 2 for 1 special rates. Book today at anthonyskey.c . . . keep reading

What's in Store for Your Customers? Building Business by Helping Your Customers Create a Bucket List
By Robert N. Rossier
IT'S DIFFICULT TO SAY EXACTLY WHY ANY ONE INDIVIDUAL TAKES UP DIVING: so many facets of the sport are intriguing, attractive, enticing. But one thing . . . keep reading

The Catch: Strategies for Turning Sales Leads into Solid Customers
By Greg Laslo
When you're fishing for new customers, it's definitely not catch and release. You spend good time and money attracting each prospective diver, so . . . keep reading

OPERATIONAL SURVEY SEPTEMBER/OCTOBER 2017: How Many Dive Retailers Will Attend DEMA Show 2017?
By Mark Young
As you know, the DEMA Show will take place next month in Orlando. Alternating with Las Vegas, the show was last held here in 2015 and 2013. We sur . . . keep reading

INTELLIGENCE: SEPTEMBER/OCTOBER 2017
By DCB Staff
The economy continues to do well. The country's Gross Domestic Product (GDP) the value of all goods and services pr . . . keep reading

DEMA Show 2017, November 1-4
Register now at demashow.com. Join us at the world's premier international trade-only event for . . . keep reading

DEMA's Done: Where Does Your Travel Program Stand?
By Donna Askew
You invested time and money on gathering the intel you need to boost your dive travel program, so don't let the trail grow cold. . . . keep reading

OPERATIONAL SURVEY MARCH/APRIL 2017: How Stable Is Diving's Retail Base?
By Mark Young
This survey is published each year to determine how much growth or attrition has taken place in the retail ranks. For this edition, we expand the information of previous years to include the stores that opened and closed during 2016. . . . keep reading

SMART PROSPECTS: TIPS FOR SELLING TO 'SELF-EDUCATED' CUSTOMERS
BY GREG LASLO
If it hasn't happened already, you're about to be invaded by customers who think they're smarter than you. For sure, prospective divers who descend on your dive center may come armed with near-encyclopedic insight, preferences, and pricing expectations -- and they'll either use it with you or against you to get the value they need. . . . keep reading

Coming Together: Building a Scuba Community Through Collaboration
By Robert N. Rossier
More than simply being suppliers of goods and services, we need to be seen as a reflection of our customers' values. So if our business isn't engaged in community building, perhaps it should be. . . . keep reading



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ALL DEMA SPECIALS
Accessories
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SEMINARS TO ATTEND
Specials and offers from our advertisers, as seen in Dive Center Business - 2017 DEMA Edition.
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Deals and promotions from our advertisers, as seen in the DEMA issue of Dive Center Business
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Welcome to Dive Center Business Online, a web-based educational resource created by the publishers of Dive Training and Dive Center Business magazines expressly for dive center owners and managers.

WE ARE bullish on the dive industry, and believe that the DIVE CENTER IS VITAL TO CREATING ENTHUSIASTIC, LOYAL, AND SAFE SCUBA CUSTOMERS.

OUR GOAL is to provide useful, how-to educational content to help dive retailers in the business of training, equipping, and leading divers to gain a WINNING EDGE in this challenging and rewarding enterprise.

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