DiveCenterBusiness.com
Home     Contact Us     Tell a Friend     Text Size     Member Area
Members, Click Here to Log In!
Contact Us
Join Today!
Customer Service 101
Retail Selling 101
Articles and information to help dive store staff to provide better customer service and become more effective salespeople TODAY!
'As I See It'
Avoiding Burnout
Business Expansion
Buying & Selling a Biz
Dive Instruction Biz
Dive Store Operations
Dive Store Owner Life
Dive Store Selling
Employment & Staffing
Facility Maintenance
Gift Card Issues
History of Dive Retail
Insurance 101
Internet Issues
Leasing
Legal Matters
Loss Prevention
Management 101
Marketing 101
Merchandizing 101
Operational Surveys
Retail Finance 101
Seasonal Marketing
Technical Diving
'This Works for Us'
 FOCUS ON DIVE CENTER TRAVEL & TRIP BUSINESS
Dive Travel Business
Marketing Local Diving
Tips for packaging, promoting and leading dive travel and trips...whether you're leading divers across the globe or to your local beach or quarry.

Profit Tips for Retailer
Click on the Images Below...

...to order our beautiful and inspiring Dive Center Business dive store posters!

...to check out local dive sites across the U.S.

...to sign up your dive students for a free 6-month' subscription to DIVE TRAINING magazine

...to find and connect with industry sales representatives

...or to visit the DIVE TRAINING magazine web site

DiveCenterBusiness.com
Welcome to DIVE CENTER BUSINESS Online

Resources to help turn your good dive store into a GREAT BUSINESS!

QUESTIONS OR COMMENTS ABOUT THIS SITE? TO CONTACT US CLICK HERE NOW!

FEATURED ARTICLES
Confidence Survey - How Dive Stores Fared In 2016: The Mood at Dive Retail
By Mark Young
A leading gauge of the health of our industry is business at dive retail. This survey is conducted each year to see how retailers are doing. We've . . . keep reading

Device Directions: How to Expand Your Marketing to Connect With Mobile Customers
By Greg Laslo
THE JOKE AMONG FRIENDS IS THAT I CARRY A SMARTPHONE ALMOST EXCLUSIVELY TO LOOK UP ARCANE TRIVIA. While that's more true than I'd care to admit, I do o . . . keep reading

The Ageless Diver: Keeping Your Customers Diving Into Their Golden Years
By Dan Orr
As a generation, baby boomers are living longer, having generally lower rates of disability and achieving higher levels of education than ever before. They have the disposable income and motivation to remain a vital customer base. . . . keep reading

Best of Both Worlds: How to Make Online Scuba Education Work For -- Not Against -- Your Efforts to Be Profitable
By Robert N. Rossier
The arguments for online scuba education are strong, but have a significant downside in practice -- losing an opportunity to engage students. In this article, dive center owners explain how they keep the best parts of Web-based education without damaging sales. . . . keep reading

A Decade of Great Tips From Dive Center Training Directors, Owners & Managers: Ideas Dive Centers Can Use to Help Their Instructors Be Their Best
By Donna Askew
We decided to compile some of the best tips we've received over the years; some old, some new … all ideas dive center managers and training directors can use to help their instructors to be their best and to make their jobs a little easier. . . . keep reading

BULL'S EYE! Hitting the TARGET as a Successful Scuba Instructor
By Robert N. Rossier
It's a scene that plays out in dive centers across the country, around the world, every single day. A person enters a dive center, and is greeted by a . . . keep reading

Nurturing the Future of Scuba: Ways to Grow the Women's Diving Market In Your Dive Center
By Donna Askew
Women customers could be your biggest source of sales and profits, and the future of the industry's growth. What are you doing to bring them to your store? Here's what your peers are saying. . . . keep reading

Building Referral Business: A Few Good Twists Bring In Friends and Family
By Robert Rossier
For niche markets like scuba, word-of-mouth is vital; however, to make it truly effective, you need to find ways to translate it into new business. The good news is you have the most important ingredient for success: enthusiastic and satisfied students and customers. In fact referrals are already a huge factor in this business, and more so than we all think. . . . keep reading

Fourth Space: Creating a Retail Environment Where Everybody Knows Your Name
By Greg Laslo
We're, of course, talking about creating a community, or a "hangout" or whatever you want to call it, within and around your store, and here's why: When you do, you're well on your way to creating loyal customers for life. . . . keep reading

A Strong Finish: How to Make Student Referrals a Win-Win for All Involved
By Donna Askew
The student training referrals can be an important service and help create another enthusiastic diver and lifelong dive center customer. When managed well, everyone involved in the process wins. . . . keep reading



Enter a search term here to find content on a specific topic.
Accessories
Assoc. & Certifying Agencies
Bahamas
Bonaire
Cayman Islands
Dominica
Equipment Service
Indonesia
Liveaboards
Mexico
Roatan * Bay Islands
Safety
Turks & Caicos
Specials, deals and offers to dive stores from scuba manufacturers, training organizations and other service providers - as seen in DCB.
dcbsigns

Welcome to Dive Center Business Online, a web-based educational resource created by the publishers of Dive Training and Dive Center Business magazines expressly for dive center owners and managers.

WE ARE bullish on the dive industry, and believe that the DIVE CENTER IS VITAL TO CREATING ENTHUSIASTIC, LOYAL, AND SAFE SCUBA CUSTOMERS.

OUR GOAL is to provide useful, how-to educational content to help dive retailers in the business of training, equipping, and leading divers to gain a WINNING EDGE in this challenging and rewarding enterprise.

flag