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Customer Service 101
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Articles and information to help dive store staff to provide better customer service and become more effective salespeople TODAY!
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'This Works for Us'
 FOCUS ON DIVE CENTER TRAVEL & TRIP BUSINESS
Dive Travel Business
Marketing Local Diving
Tips for packaging, promoting and leading dive travel and trips...whether you're leading divers across the globe or to your local beach or quarry.

Profit Tips for Retailer
Click on the Images Below...

...to order our beautiful and inspiring Dive Center Business dive store posters!

...to check out local dive sites across the U.S.

...to sign up your dive students for a free 6-month' subscription to DIVE TRAINING magazine

...to find and connect with industry sales representatives

...or to visit the DIVE TRAINING magazine web site

DiveCenterBusiness.com
Welcome to DIVE CENTER BUSINESS Online

Resources to help turn your good dive store into a GREAT BUSINESS!

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FEATURED ARTICLES
Best of Both Worlds: How to Make Online Scuba Education Work For -- Not Against -- Your Efforts to Be Profitable
By Robert N. Rossier
The arguments for online scuba education are strong, but have a significant downside in practice -- losing an opportunity to engage students. In this article, dive center owners explain how they keep the best parts of Web-based education without damaging sales. . . . keep reading

Nurturing the Future of Scuba: Ways to Grow the Women's Diving Market In Your Dive Center
By Donna Askew
Women customers could be your biggest source of sales and profits, and the future of the industry's growth. What are you doing to bring them to your store? Here's what your peers are saying. . . . keep reading

How Many Dive Retailers Will Attend DEMA Show 2015?
By Mark Young
We surveyed the nation's dive retailers just before press time to try to determine how many will attend the DEMA Show, and the attendance from different parts of the country. The survey is conducted about the same time out from the show each year to permit a comparable level of certainty. The results are alongside the surveys of the last six years. . . . keep reading

INDUSTRY INTEL - September / October 2015
By DCB Staff
U.S. economy continues course of slow-but-steady improvement. Second-quarter growth was better than earlier reports . . . keep reading

Industry Intelligence: May / June 2015
By DCB Staff
Economic news mostly positive. The U.S. economy is shrugging off the effects of a harsh winter and regaining steam . . . keep reading

Building Referral Business: A Few Good Twists Bring In Friends and Family
By Robert Rossier
For niche markets like scuba, word-of-mouth is vital; however, to make it truly effective, you need to find ways to translate it into new business. The good news is you have the most important ingredient for success: enthusiastic and satisfied students and customers. In fact referrals are already a huge factor in this business, and more so than we all think. . . . keep reading

Fourth Space: Creating a Retail Environment Where Everybody Knows Your Name
By Greg Laslo
We're, of course, talking about creating a community, or a "hangout" or whatever you want to call it, within and around your store, and here's why: When you do, you're well on your way to creating loyal customers for life. . . . keep reading

A Strong Finish: How to Make Student Referrals a Win-Win for All Involved
By Donna Askew
The student training referrals can be an important service and help create another enthusiastic diver and lifelong dive center customer. When managed well, everyone involved in the process wins. . . . keep reading

How Stable Is Diving's Retail Base?
By Mark Young
This survey is published each year to determine how much growth or attrition has taken place in the retail ranks. For this edition we expand the information of surveys from previous years to include the stores that opened and closed during 2014. . . . keep reading

Industry Intelligence: MARCH / APRIL 2015
By DCB Staff
Economic indicators show positive signs. Consumer confidence in January reached its highest point in 11 years, the . . . keep reading

What Makes a Good Instructor? A Retailer's Perspective
By Alex Brylske
How to Win Friends, Influence People, & Sell Dive Equipment . . . keep reading

Operational Survey: How Many Dive Retailers Will Attend DEMA Show 2014?
By Mark Young
We surveyed the nation's dive retailers just before press time to try to determine how many will attend the DEMA Show, and the attendance from different parts of the country. The survey is conducted about the same time out from the show each year to permit a comparable level of certainty. The results are alongside the surveys of the last six years. . . . keep reading



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Welcome to Dive Center Business Online, a web-based educational resource created by the publishers of Dive Training and Dive Center Business magazines expressly for dive center owners and managers.

WE ARE bullish on the dive industry, and believe that the DIVE CENTER IS VITAL TO CREATING ENTHUSIASTIC, LOYAL, AND SAFE SCUBA CUSTOMERS.

OUR GOAL is to provide useful, how-to educational content to help dive retailers in the business of training, equipping, and leading divers to gain a WINNING EDGE in this challenging and rewarding enterprise.

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