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Articles and information to help dive store staff to provide better customer service and become more effective salespeople TODAY!
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'This Works for Us'
 FOCUS ON DIVE CENTER TRAVEL & TRIP BUSINESS
Dive Travel Business
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Tips for packaging, promoting and leading dive travel and trips...whether you're leading divers across the globe or to your local beach or quarry.

Profit Tips for Retailer
Click on the Images Below...

...to order our beautiful and inspiring Dive Center Business dive store posters!

...to check out local dive sites across the U.S.

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...to find and connect with industry sales representatives

...or to visit the DIVE TRAINING magazine web site

DiveCenterBusiness.com
Welcome to DIVE CENTER BUSINESS Online

Resources to help turn your good dive store into a GREAT BUSINESS!

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FEATURED ARTICLES
The Ageless Diver: Keeping Your Customers Diving Into Their Golden Years
By Dan Orr
As a generation, baby boomers are living longer, having generally lower rates of disability and achieving higher levels of education than ever before. They have the disposable income and motivation to remain a vital customer base. . . . keep reading

Best of Both Worlds: How to Make Online Scuba Education Work For -- Not Against -- Your Efforts to Be Profitable
By Robert N. Rossier
The arguments for online scuba education are strong, but have a significant downside in practice -- losing an opportunity to engage students. In this article, dive center owners explain how they keep the best parts of Web-based education without damaging sales. . . . keep reading

A Decade of Great Tips From Dive Center Training Directors, Owners & Managers: Ideas Dive Centers Can Use to Help Their Instructors Be Their Best
By Donna Askew
We decided to compile some of the best tips we've received over the years; some old, some new … all ideas dive center managers and training directors can use to help their instructors to be their best and to make their jobs a little easier. . . . keep reading

BULL'S EYE! Hitting the TARGET as a Successful Scuba Instructor
By Robert N. Rossier
It's a scene that plays out in dive centers across the country, around the world, every single day. A person enters a dive center, and is greeted by a . . . keep reading

OPERATIONAL SURVEY: How Stable Is Diving's Retail Base?
By Mark Young
Dive retailers create most of the dive industry's customers, and much of the industry's business connects there. That makes the health of dive retail . . . keep reading

INDUSTRY INTEL: MARCH/APRIL 2016
By DCB Staff
More mixed news on the economy. The U.S. economy is rebounding from a late 2015 slowdown. The jobless rate dropped . . . keep reading

Nurturing the Future of Scuba: Ways to Grow the Women's Diving Market In Your Dive Center
By Donna Askew
Women customers could be your biggest source of sales and profits, and the future of the industry's growth. What are you doing to bring them to your store? Here's what your peers are saying. . . . keep reading

How Many Dive Retailers Will Attend DEMA Show 2015?
By Mark Young
We surveyed the nation's dive retailers just before press time to try to determine how many will attend the DEMA Show, and the attendance from different parts of the country. The survey is conducted about the same time out from the show each year to permit a comparable level of certainty. The results are alongside the surveys of the last six years. . . . keep reading

INDUSTRY INTEL - September / October 2015
By DCB Staff
U.S. economy continues course of slow-but-steady improvement. Second-quarter growth was better than earlier reports . . . keep reading

Industry Intelligence: May / June 2015
By DCB Staff
Economic news mostly positive. The U.S. economy is shrugging off the effects of a harsh winter and regaining steam . . . keep reading

Building Referral Business: A Few Good Twists Bring In Friends and Family
By Robert Rossier
For niche markets like scuba, word-of-mouth is vital; however, to make it truly effective, you need to find ways to translate it into new business. The good news is you have the most important ingredient for success: enthusiastic and satisfied students and customers. In fact referrals are already a huge factor in this business, and more so than we all think. . . . keep reading

Fourth Space: Creating a Retail Environment Where Everybody Knows Your Name
By Greg Laslo
We're, of course, talking about creating a community, or a "hangout" or whatever you want to call it, within and around your store, and here's why: When you do, you're well on your way to creating loyal customers for life. . . . keep reading



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Welcome to Dive Center Business Online, a web-based educational resource created by the publishers of Dive Training and Dive Center Business magazines expressly for dive center owners and managers.

WE ARE bullish on the dive industry, and believe that the DIVE CENTER IS VITAL TO CREATING ENTHUSIASTIC, LOYAL, AND SAFE SCUBA CUSTOMERS.

OUR GOAL is to provide useful, how-to educational content to help dive retailers in the business of training, equipping, and leading divers to gain a WINNING EDGE in this challenging and rewarding enterprise.

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